Ashley Watt

Ashley Watt, the visionary behind Why Leave Town, holds a Bachelor of Economics from the University of Sydney and has amassed over 15 years of experience in consumer market research. His impressive portfolio includes collaborations with major brands like Westpac, Telstra, and Dairy Farmers. In 2007, Ashley channelled his extensive knowledge into supporting smaller retailers, founding Why Leave Town with the mission of promoting local shopping.

Raised in the tight-knit community of Narrabri, NSW, Ashley, alongside his business partner Justin Smith, identified a gap in the market for local gift cards. This insight led to the creation of the Why Leave Town gift card, a pioneering initiative designed to keep spending within local communities. Since its inception, the program has expanded to over 80 communities, generating $26 million in local spending.